When consulting with clients prior to their live event, a standard question is 'what life will the event have after it has ended?' Many clients already know the answer, but some honestly had not thought beyond producing the event. Our suggestion: make the event video available for replay for those that missed the live presentation.
There are several options that should be considered to maximize distribution. First, is the audience limited to employees, investors or other stakeholders, or is the content appropriate for anyone who wants to view the replay? Second, what is the best way to reach that audience?
For events with restricted viewership, we recommend keeping the event within our secure webcasting and webinar platform. Viewers must have appropriate logins, emails or passwords to enter and view the event. We archive our events for 6 months at no additional charge. Longer term archives are available when needed.
For events intended for or benefiting the general public and/or a wider targeted audience, there are several options available. If the event is on Facebook or YouTube, make sure the event is available for on-demand viewing once the live feed has concluded. Simply continue to promote the event at the same URL, page or channel.
For an even wider reach, post the video beyond the original platform. One service we use is Vimeo. Videos can be uploaded with descriptions, keywords, embedding and security options and more. Players can be customized, clickable calls-to-action enabled and detailed analytics reviewed.
Online Video featured an article highlighting some of these capabilities for business clients: http://www.onlinevideo.net/2016/09/5-smart-ways-marketers-publishers-can-use-vimeo-business/
Vimeo is a paid service, so it's ad-free and offers unlimited bandwidth for viewers to watch your videos. Another benefit is moving video storage off company servers and let Vimeo handle the heavy lifting. Vimeo Pro and Vimeo Business are recommended solutions to our clients that want a professional video presence online. Using Vimeo or similar services allow your live events to continue to gain viewers days, weeks and months after the event has ended.
To learn more about producing a live streaming event, including webcasts and webinars, contact Orlando Webcasts. We offer full video production, encoding, editing and web distribution services for clients throughout the United States.