Technology

Tips on producing a successful live streaming event

As the popularity of live streaming and webcasting continues to grow in the business world, we receive inquiries about our services and how an Orlando Webcasts live stream can be incorporated into conferences, town halls, workshops, employee meetings, promotions and other events. In this post, we'll answer the most common questions when preparing for a live streaming event.

Live streaming from an Orlando convention hotel.
Live streaming a breakout session from an Orlando convention hotel.

Nearly any event can be live streamed with the primary factor being the availability of a high-speed Internet connection with a minimum upload speed of 5Mbps, though higher speeds could be required for certain events. Contacting the venue IT department and confirming the connection speeds, along with any associated costs, is the first step toward a live stream event.

Once the internet access has been verified, there are several possible routes to live streaming your event. First, you need to determine how your live event will reach it's intended audience.

Will a free service like Facebook, YouTube or Twitter/Periscope reach your target audience? These outlets can reach tens of thousands of people, can be replayed on the platform for additional views that can sometimes be larger than the live audience.

Is a paid service like WebEx, UStream, Vimeo or GoToWebinar a better choice? We stream to those platforms, plus LiveStream, Zoom, Skype and other hosting providers that cater to the corporate market. These platforms can be password-protected, allowing only those you choose to view the live stream.

Your third option is a webcasting service which allows even more security, better integration with PowerPoint slides, presenter Q&A, detailed analytics, custom branding, access to past events and other benefits. This option can also be the most expensive depending on the size of the audience and length of the event.

Choosing the correct distribution method is an important decision. You want to ensure that the live stream reaches the stakeholders who need to see it. Orlando Webcasts works with all of the options listed above and can help you determine the best solution for your event.

Live webcast for a financial services firm.
Live webcast for a financial services firm.

Now that you've determined how you want to reach your audience, it's time to decide how the video and audio are going to be filmed at the event site. 

Depending on where the event is held, you may need to work with the in-house Audio/Visual company to secure wireless microphones, a camera, lighting and other gear they are contracted to provide conferences and meetings at that site. Large events may already have IMAG (image magnification) cameras in the general session rooms. In those cases, we work with the A/V company and receive a feed from the camera and use that feed as the source for the live stream event.

In other locations, such as office buildings or smaller hotels/venues, we can supply the camera, microphones and lighting. Each event is unique, so we offer customized solutions to fit the needs of each project.

Live stream crew at a corporate town hall webcast.
Live stream crew at a corporate town hall webcast.

If you're needing webcast and live streaming services in Orlando, or anywhere in Florida, we're available to answer your calls by phone or email.

You can also visit our Frequently Asked Questions page on the Orlando Webcasts website. It's an easy way to learn a bit more about webcasts and live streaming when you're not sure what questions to ask! One of our most important tasks is to educate and inform our clients about options, services and capabilities.

Check out the FAQ page on the Orlando Webcasts website.
Check out the FAQ page on the Orlando Webcasts website.

Give us a call or send an email with your questions. We're here to help! Call 407-362-9490, Monday to Friday, 9AM-5PM Eastern Time, or visit our website at https://www.orlandowebcasts.com.

Orlando Corporate Media, Inc., dba Orlando Webcasts is an Orlando-based video live streaming, webcasting and video production company. We provide corporate communications tools to businesses and brands that allow them to efficiently and effectively reach their audience. Call Orlando Webcasts today for a free consultation and quote. Reach us at 407-362-9490. 

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Opportunities in Orlando

Orlando is world-famous for it's theme parks and attractions. Over 65 million visitors annually - and growing. But there is a lot more to The City Beautiful than just theme parks. It's a growing home to entrepreneurs, high-tech, healthcare and manufacturing. It also is home to the new Dr. Phillips Performing Arts Center, numerous sports teams including the Orlando Magic and Major League Soccer's Orlando City Lions and an incredible variety of outdoor activities - from hiking, sailing, biking, fishing, swimming and much, much more.

In other words, we're quite proud to call Orlando home. With so much to offer businesses looking for a home to start, relocate or expand, it's no surprise the Orlando Economic Development Council decided to create a video that showcases this 'amazing place to live and do business.' Take a look:

We can attest to the life well lived in Orlando. Mike Forrester, President of Orlando Corporate Media, Inc., parent of Orlando Webcasts, is a fourth generation Floridian and Orlando native. While much of his career was spent working and living in other states, it took little incentive for him to define, develop and open a new business that allowed him to return to his home town. Orlando is like that. After all, there's a lot of magic in Orlando.

Orlando Webcasts can create a little magic with your next meeting, conference, town hall, training session or event. Contact us to find out how webcasting and live streaming video of your event can reach an audience around the company or around the globe. Call us at 407-362-9490 or email us at [email protected]


Gain viewers even after your live event has ended

When consulting with clients prior to their live event, a standard question is 'what life will the event have after it has ended?' Many clients already know the answer, but some honestly had not thought beyond producing the event. Our suggestion: make the event video available for replay for those that missed the live presentation. 

There are several options that should be considered to maximize distribution. First, is the audience limited to employees, investors or other stakeholders, or is the content appropriate for anyone who wants to view the replay? Second, what is the best way to reach that audience?

For events with restricted viewership, we recommend keeping the event within our secure webcasting and webinar platform. Viewers must have appropriate logins, emails or passwords to enter and view the event. We archive our events for 6 months at no additional charge. Longer term archives are available when needed.

For events intended for or benefiting the general public and/or a wider targeted audience, there are several options available. If the event is on Facebook or YouTube, make sure the event is available for on-demand viewing once the live feed has concluded. Simply continue to promote the event at the same URL, page or channel.

For an even wider reach, post the video beyond the original platform. One service we use is Vimeo. Videos can be uploaded with descriptions, keywords, embedding and security options and more. Players can be customized, clickable calls-to-action enabled and detailed analytics reviewed.

Online Video featured an article highlighting some of these capabilities for business clients: http://www.onlinevideo.net/2016/09/5-smart-ways-marketers-publishers-can-use-vimeo-business/

Live conference on healthcare
Live conference on healthcare

Vimeo is a paid service, so it's ad-free and offers unlimited bandwidth for viewers to watch your videos. Another benefit is moving video storage off company servers and let Vimeo handle the heavy lifting. Vimeo Pro and Vimeo Business are recommended solutions to our clients that want a professional video presence online. Using Vimeo or similar services allow your live events to continue to gain viewers days, weeks and months after the event has ended.

To learn more about producing a live streaming event, including webcasts and webinars, contact Orlando Webcasts. We offer full video production, encoding, editing and web distribution services for clients throughout the United States.